Chanel Greeff
Founder of The Pipeline Fixer. I design sales processes for growing South African businesses, then build them in whatever tool the team already uses.
I don't believe businesses have sales problems.
They have systems problems that show up as sales problems.
A lead goes cold because nobody owns the next step. A good salesperson underperforms because the process changes every week. The forecast is wrong because the CRM was built to collect data rather than help anyone sell. Everyone works harder, the meetings get longer, and nobody can say why growth stalled.
Most people see sales as conversations.
I see the infrastructure behind them.
The workflows, the handoffs, the reporting, and the dozens of small decisions that determine whether a business grows predictably or depends on two exceptional people carrying it.
I've spent the last decade doing this inside businesses rather than advising from outside them. I've built CRMs from scratch, written playbooks teams actually opened twice, hired and coached salespeople, and rebuilt pipelines that were losing deals nobody had noticed losing. Mostly in financial services, payments, recruitment and education, plus several years working alongside law firm owners in the United States, which is where I learned that the patterns transfer. Different products, different customers, same three failure points every time.
Growth rarely breaks because people stop caring. It breaks because nobody designed the system they're expected to work inside.
That's the work. Find where revenue leaks, cut the complexity, build a process your team will actually use, and leave.
Questions people ask
Who is Chanel Greeff?
Chanel Greeff is a sales operations consultant based in Pretoria, South Africa, and the founder of The Pipeline Fixer. She designs sales processes for growing South African businesses and builds them in whatever CRM the team already uses: monday.com, HubSpot, or something else.
Her background is a decade inside businesses rather than advising from outside them: building CRMs, writing playbooks, hiring and coaching salespeople, and rebuilding pipelines in financial services, payments, recruitment and private higher education.
What does a sales operations consultant actually do?
A sales operations consultant works on the system a sales team sells inside, rather than on the selling itself. That means the stages a deal moves through, who owns the next step, what the CRM is set up to do, and how follow-up happens when nobody remembers to do it manually.
The distinction that matters: sales training works on the people, sales ops works on the process they're expected to work inside. If good people are underperforming, it is usually the second one.
Do you work with businesses outside South Africa?
The practice is built for growing South African businesses, and that's where the work sits. There are several years of work alongside law firm owners in the United States behind it, which is where I learned the patterns transfer: different products, different customers, the same three failure points.
Are you certified in any particular CRM?
Not yet, and I'd rather say so than imply otherwise. I design the process first and build it in the tool that fits, which means I'm not incentivised to recommend one. When a certification exists it will be named here plainly, along with what tier it is.
Start with a conversation
Thirty minutes, no charge, no deck. You'll leave it knowing whether there's anything here worth paying for, including when the answer is no.