Ten questions, four numbers. What your leak costs.
Deals don’t get lost, they get dropped — in a specific week, at a specific handover, by nobody in particular. The read names the point yours go quiet at. Four numbers you already know put a figure on it, in your own currency, beside the fix that matches. The arithmetic and the research are on the page.
No CRM, no login Four numbers you know off the top of your head · five places it leaks · every benchmark linked, with its year
// Answer on instinct. The considered answer is the one you wish were true.
Leak Cost Check in progress
Under pressure
Your setup. What do deals live in today?
Your setup. What do deals live in today?
Four numbers you already know. Then the bill.
Defaults are set, so you can press the button now and adjust after. Out of ten is easier to answer honestly than a percentage.
Where your pipeline is leaking
Crude on purpose. It says whether to look; the read said where.
- “Enquiries come in and nobody owns them.”Fix my intake$2,7502 weeks
A flat price, listed. The call confirms the cause; it can’t raise a listed price.
Put it on my price sheet →- “Proposals go out and nothing comes back.”Chase the proposal$7001 week
- “Our sales calls aren’t converting.”Review my sales calls$8501 week
- “Deals go quiet after the meeting.”Fix my follow-up$1,3501 week
Flat prices, listed. Built together, every fix after the first comes off $130: one kickoff, one handover. “Fix my follow-up” does the whole thing and includes “Chase the proposal”, so the button takes the first step; swap them on the sheet if you want the bigger one. The call confirms the cause; it can’t raise a listed price.
Put them on my price sheet →- “Our pipeline stages mean nothing.”Reset my stages$7501 week
- “The team stopped using the CRM.”Get the team back in$1,5001 week
- “I can’t trust the numbers.”Build my dashboard$1,5001 week
- “The CRM is full of bad data.”Clean up my CRM$1,5501 week
Flat prices, listed. Built together, every fix after the first comes off $130: one kickoff, one handover. The call confirms the cause; it can’t raise a listed price.
Put them on my price sheet →- “Sales closes it, then delivery starts from scratch.”Fix our handoff$1,3501 week
- “Things fall through the cracks between people.”Automate the alerts$1,7001 week
Flat prices, listed. Built together, every fix after the first comes off $130: one kickoff, one handover. The call confirms the cause; it can’t raise a listed price.
Put them on my price sheet →- “Nobody agrees what the process is.”Map the process$1,1001 week
- “Every new hire learns a different way.”Build our playbook$2,1502 weeks
Flat prices, listed. Built together, every fix after the first comes off $130: one kickoff, one handover. The call confirms the cause; it can’t raise a listed price.
Put them on my price sheet →- “There is money in the database and nobody is working it.”Wake up the database$1,6501 week
A flat price, listed. The call confirms the cause; it can’t raise a listed price.
Put it on my price sheet →Nothing to fix from this. If it still feels wrong, Find the leak is $1,550, and it goes toward the fixes you start inside 30 days.
Excludes VAT, if applicable.See every fix and its price →Beneath the check: the same money through published research, each benchmark linked with its year, and the business case in your numbers, on paper, by email.
Four rows, biggest first. A second reading, not an addition.
These rows use your four numbers and benchmarks you can click, each with its year. They are the figure in the check seen through other people’s data, so they are not added to it.
Take the check above. Your four numbers fill these rows the moment the bill is drawn.
The forecast, not priced. Less than half of forecast business closes, 47.3% (CSO Insights, 2018–19), and 39% of sales professionals say poor data quality hinders forecasting (Salesforce, 2024). A founder planning cash off the pipeline is wrong more often than right. I don’t put a number on that, on purpose.
How this was calculated
Want it on paper, in your numbers, with the sources?
The result above is yours either way. The business case is your figure, the arithmetic, the research rows and the fixes with their prices, laid out on two pages you can put in front of a partner or a bank. The longer write-up comes with it.
In the write-up- Fix my intake$2,750
- Fix my follow-up$1,350
- Clean up my CRM$1,550
- Wake up the database$1,650
- Build our playbook$2,150
- Reset my stages$750
- Find the leak$1,550
The questions, the figure, the research, and what I do with your answers.
How accurate is a ten-question read?
Accurate enough to point at the right area and price the fixes that usually match it, not accurate enough to confirm the cause. Ten questions can see where deals stop moving; they can’t see your margins, your team or your market. If the answers don’t cluster anywhere, the check says that too.
What a pipeline leak actually is →Where does the figure come from?
From four numbers you set yourself: leads a month, what a new customer pays in their first year, how many of ten leads close, and how many of ten go quiet. Leads a year, times the share that go quiet, times your close rate at a 40% haircut, times the first-year value. The sum is written out under the figure. Beneath it, the same money is shown through published research you can click, each benchmark with its year, and none of it is added to your figure.
Start the check →Do I have to give you my email?
No. The read, the figure, the research rows and the priced fixes are on screen the moment you press the button. The two-page business case and the longer write-up are there if you want them — that needs an email. One email from me, not a newsletter.
// The figure costs you nothing. The business case costs you an email.
What if it says nothing’s wrong?
Then that’s the answer, and I’ll say so. If there’s no real lead flow yet, the problem is demand, not process, and I’m the wrong first call. Sometimes there isn’t a pipeline problem worth paying me to solve.
// A read and a sum, not a diagnosis. The next step is a free call.
// I don’t sell you the fix until I know what’s broken — sometimes the read is enough.